Being a trendy gal, you keep at least one pair of jeans in your wardrobe. Indeed denim has an important place in our lives. Whether it is an outdoor trip, an evening party, a hiking expedition or a family reunion, denim provides you the right comfort, heat and sweat control and trendiness all at the same time. Recognizing this versatility of denim, Sparkle Denim has come up with an innovative idea of combining sparkle with denim. By putting on the glitz, you can dare to shine and look glamorous! We want to display their fabulous pieces along with some interesting facts about denim!
1. Is Denim Really American?
Denim is considered an American invention. But is it really? Both the names of the fabric – jeans and denim – have originated in Genoa, Italy. Genoa is a port city that produced a particular type of cotton fabric named “gene” after the city name. The fabric was dyed in natural indigo, giving it its signature blue hue. Legends say that trousers made of this material were worn by Italian sailors who were referred to as genes. Later the pants too were called genes. The French visitors to the harbor town used to call the blue fabric as “blue de genes” and gradually the term “blue jeans” came into existence.
Eventually, the Italian material was shipped across Europe. In Nimes (a French city) weavers tried to produce the jean cloth, and developed not the same but a slightly different fabric which was originally named as “serge de Nimes” which was later shorted and became “denim”.
2. From Where did Levi Strauss Get the Idea of Creating Jeans?
The idea of work pants secured by rivets was the concept of a tailor in Reno, Nevada, Jacob Davis, whose one customer’s pants kept slipping. He appointed Levi Strauss to protect his concept. Levi Strauss was a wholesaler of dry goods and his company was Levis Strauss. They both became partners and got a patent in 1873.
3. Jeans were Made a Fashion Item by Americans
Though all these incidents are true, the current status of jeans as a couture fashion item is attributed to Americans! American soldiers wore jeans while roaming off-duty in the European cities of Paris and others, at the time of WWII.
4. Jeans Causing Movements
Jeans became a fashion item and got immense popularity during the 20th century However, they also caused a lot of agitation. For example, in the 1950s they were banned in certain places like schools, restaurants and theaters, because they were considered as a form of revolt against traditional values. Hollywood soon took benefit of this and used jeans as a representative of youth rebellion in films, like James Dean’s “Rebel Without A Cause” that shocked the status quo.
5. Americans are the Greatest Supporters of Jeans
Every American owns on an average, at least 7 pairs of jeans. Every year, 450 million pairs of jeans are bought by Americans.
6. It’s Totally Cotton
500 pounds of cotton can produce over 200 pairs of jeans. This means every pair of jeans takes around 2 pounds of cotton to create.
7. Start of Labels
It was in 1936, that the Levi Strauss company attached their label in the form of a red flag near the back pocket on the pair of jeans. This was the first ever designer label put on a mass-produced garment.
Visit SparkleDenim.com to see and buy many more fabulous pieces from their line. This season is really going to rock for you with the glittering denim!