Young designers and those already established ones nowadays have the convenience of selling their products online- However, every beginning is difficult and people usually don’t know where to start. First of all, selling clothes or accessories online via website or mobile phone application is completely different compared to offering your products in-store. The potential customers can pick up the clothing, feel the material and hold it up against themselves when they are buying in-store. They can see the item in different lights and to try it on with other clothes and put together outfit. Also, visual merchandising, layout and customer service will surely influence your clients. All these things are impossible when you offer your products digitally.
However, you shouldn’t despair because, on the other hand, there are many advantages of selling products online. Image should be the most important part of your online shopping experience, because fashion and trends are all about the image. If you want your customers to get a real feel for your fashion products, you have to avoid traditional ways of making visually appealing pictures. Make a short video of your products, do a catwalk video, a video look book – anything you can to show your customers how your product really looks like. Also, to give your potential customers enough reasons to buy your product, provide relevant information on the certain product: the measurements, materials, the producing process, where, when and who has produced it etc. Keeping the tone of your voice consistent is important, so tell your customers whether your brand is aspirational, classic, cutting-edge? The vital part is to make sure the clear link to sizing information is provided. If you have modelled shots, tell your customers about the sizes and the height of the model. Also, if your product is ethically sourced or a limited edition, inform your customers about it.
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